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An iconic camera system sets standards yet again: The perfect balance of long-established traditions and technical innovation in the Leica M10 embodies the essence of everything that is truly important for photography like no other camera before.

Although all its functions have been adapted to meet the precise needs of contemporary photography, there has been no deviation from the essential principles of the legendary M-System. Every single component and every technical solution concentrates uncompromisingly on photography. With its more compact dimensions, improved performance and even more intuitive handling, the Leica M10 sets a new milestone in the ongoing history of Leica M photography.

The form factor: analogue dimensions enter the digital age

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Many photographers who appreciate the dimensions of analogue M-Models due to their ideal ergonomics and perfect fit in the hands expressed their wishes for precisely this for digital M-Cameras.

The rangefinder: a precise window on the world

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The rangefinder has always played an extremely important role in the glorious heritage of the Leica M-System. A number of important aspects of this legendary focusing technology have now been further optimised in the Leica M10: To improve the view of the subject, the field of view has been enlarged by 30 percent and the magnification factor has been increased to 0.73. 

The sensor: the digital canvas

Leica M10_black_Ambient_02_CMYK.jpgThanks to the new design of the sensor of the Leica M10, the ISO sensitivity range has been expanded. It now allows exposures at values between ISO 100 and 50,000 with considerably improved noise characteristics at higher ISO settings. The Leica M10 opens up entirely new areas of photography and delivers exceptional imaging performance even in difficult lighting conditions.

Image processing electronics: the next quality level

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The latest-generation Maestro II image processor of the M10 reflects the state-of-the-art of advanced processor technology. In combination with the equally new 24 MP sensor, this ensures that all exposures captured impress with exceptionally brilliant image quality. Thanks to a 2 GB buffer memory and sequential shooting at up to five frames per second at full resolution, photographers will never again miss the decisive moment. The Leica M10 is the fastest M-Camera ever made. 

The handling concept: intuitive and reduced to essentials

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One of the most distinctive features of the Leica M10 is the ISO setting dial on the top plate. For the first time in a digital Leica M, all essential shooting parameters such as focusing, aperture, shutter speed and ISO value can be selected manually without using the menu – or even switching on the camera. This allows even more direct control and greater discretion when shooting.

The WLAN module: memories are there to be shared and shown

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The Leica M10 is the first M-Camera with integrated WLAN connectivity. This enables fast, wireless transfer of pictures to Apple mobile devices, where they can be edited and, for instance, posted and shared in social networks.

Leica M10: A further step towards perfection

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‘The Leica M is the heart, the backbone and the soul of Leica Camera. The Leica M10 unites state-of-the-art technology and exceptional optical performance with a conscious focus on the traditional advantages of the unique Leica M rangefinder system. In this, the innovative camera and its concentration on the functions essential to photography set new standards, while its exceptionally lean handling concept takes us a further step towards absolute perfection. Made in Germany and made by Leica – the Leica M10 stands as an outstanding brand statement for the finest arts of engineering, highest quality and craftsmanship’, explains Oliver Kaltner, CEO Leica Camera AG.

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“The new M, the M10! Not a camera for everyone – but increasingly a camera for people who love a system that is built for the future while maintaining consistent compatibility with its past. The rangefinder system lets me frame and compose my pictures. The rangefinder system lets me tread in the footsteps of the world’s greatest photographers. The rangefinder system lets me create photographs with my own visual style. The new M10 and the wealth of present and past Leica M-Lenses – products that awaken and fulfill the desires of every photographer”, emphasizes Dr. Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG.

 

 The Leica M10 is available in Leica Store in Greenbelt 5 and EDSA Shangri La Mall.

Tags: Leica M, Leica