Led by Filinvest Development Corp CEO Josephine Gotianun-Yap, James Montenegro, Francis Gotianun, and Hala Jaber, the evening began with the launch of Crimson’s digital art collection, followed by an introduction of the Filipino artists who were commissioned to create the paintings and sculptures exclusively for the hotel. The highlight of the event was the QR code tour wherein guests viewed the information of different artworks by scanning each code with their tablets or phones.