Accompanied by Dedon CEO Herve Lampert and Dedon regional sales director Ole Rauberg, Bobby Dekeyser was in town to showcase the latest collection of Dedon Furniture, the premier outdoor furniture brand he founded. He was also here to launch Not For Sale, an inspirational chronicle of his life, triumphs, heartaches, and the lessons he learned as the founder of Dedon and as a former footballer. On March 13, 2014 , the intimate book launch was held at the Forbes home of Ferdie Ong, owner of the country’s exclusive distributor of Dedon Furniture Living Innovations.