Much talk was generated when Rihanna first dropped hints on her eponymous makeup line in June. Now, the entire line has dropped in Sephora brick-and-mortar stores in the world, and has gone live on the Fenty Beauty and Sephora websites—much to the delight of beauty junkies and fans of the multi-hyphenate personality.
Fenty Beauty was created with the aim of inclusion, as it features items that cater to a wide range of traditionally hard-to-match skin tones and formulas that work for all skin types. The Pro Filt’r Soft Matte Longwear Foundation alone has a whopping 40 shades in its selection! Aside from this, the line includes the all-important concealing and contouring Match Stix, the Killawatt Freestyle Highlighter pact, a Universal Lip Luminiser, blotting powder and paper, and brushes in different shapes and sizes.
Of course, Rihanna is involved in the entire process of creating the brand and the products. The products are designed to appeal to millennials, as they come in s beautiful shade of pink. Minimalism is also a key element to the design as the items look subdued yet elegant—perfect for a clutter-free makeup kit.
Cover photo: courtesy of Fenty Beauty Instagram