We all know Chanel as one of the most luxurious brands in the world –from the iconic Chanel no 5, to the classic quilted bag, and of course, the Little Black Dress – the brand has forged an inimitable signature look. Today, led by Karl Lagerfeld, Chanel remains at the forefront of fashion with their haute couture runway shows whose production design never falls short of drama, precision, and iconoclastic style.
As she once said “fashion changes, but style endures”, Coco Chanel has forged not merely a grand house of fashion, but moreover she’s made herself into an eternal icon: a symbol of elegance and unapologetic joie de vivre.
Here’s a quick trip down memory lane, as we remember Chanel’s important milestones:
Now called “Coco” (allegedly a shortened version of the nickname cocette, meaning 'kept woman'), she opens her first shop, selling hats, on 31 Rue de Cambon called Chanel Modes.
Chanel published a picture of a short, simple black dress in American Vogue. It was calf-length, straight and decorated only by a few diagonal lines. Vogue called it "Chanel's Ford". Like the Model T, the little black dress was simple and accessible for women of all social classes. Vogue also said that the LBD would become "a sort of uniform for all women of taste” 
Chanel No.5 officially becomes a worldwide phenomenon. More popularized due to Marylin Monroe’s infamous interview response to the question “What do you wear to bed?” She replies “Chanel No 5”.
German designer Karl Lagerfeld becomes Creative Director for the brand ushering in more iconic looks and avant-garde fashion runways.
Chanel pays homage to Roman and Parisian cinema in the Paris-Rome 2015-2016 "Métiers d'art” fashion show. Displaying the fashion house's extravagant set design and fashion-forward vision.
 Miranda, Eugenia. "From the Archives: Ten Vogue “Firsts”." Vogue. Vogue, 31 Aug. 2012. Web. 01 Feb. 2017.
 Edelman, Amy Holman (1998). The Little Black Dress. Aurum.