The 2,500 square foot wall is located in the heart of Soho on Lafayette Street between Prince St. and Spring St. The wall serves as a blank canvas and highlights the beauty and uniqueness of the almost forgotten art form of hand painted outdoor advertising.
The wall launches with artwork from San Francisco-Based illustrator Jayde Fish and continues throughout the year with a variety of other collaborations. Creative Director Alessandro Michele discovered Fish’s work on Instagram and several of her illustrations were featured in the Women’s Spring/Summer 2017 collection. This first illustration was painted over the course of 6 days, debuting on February 6th to coincide with New York Fashion Week and remains through the end of March.
In celebration of the wall, a unique Snapchat geofilter, created by Fish, is available in the vicinity of the artwork.
The mural will be up form February 6 to March 31, 2017 at Lafayette Street, between Prince and Spring \ In the Philippines, Gucci is located at Greenbelt 4 and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.