gucci-FW17-campaign-01.jpg

If there's anything we've come to learn about creative director Alessandro Michele's Gucci, is that it is unconventional, quirky and anything but safe. This season, Gucci has released a fashion campaign that is truly out of this world.

The retro-futurist settings inside the images dreamed up by Michele were inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek*.

gucci-FW17-campaign-24.jpg

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

gucci-FW17-campaign-20.jpg

gucci-FW17-campaign-28.jpg

Courtesy of Universal Studios Licensing LLC

 

gucci-FW17-campaign-02.jpg

gucci-FW17-campaign-14.jpg
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

gucci-FW17-campaign-19.jpg

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

(Related: How Will Gucci Surprise Us This Time?)

The alien themed campaign was first teased in April with a strange series of videos on Gucci's Instagram, featuring what looked like extra-terrestrials auditioning for a movie of some sorts.

According to the Italian house, in 'Gucci and Beyond', humanoids, aliens, robots and earthlings unite for a Gucci invasion from a galaxy far, far away. Human characters interact with extraterrestrial creatures and dinosaurs and then are beamed up to surreal, psychedelic outer space.

(Related: Victoria Beckham Fronts Estée Lauder Campaign)

Check out the trippy video directed by Glen luchford below.

(Related: Everything You Need To Know About The New Balmain Store In Singapore)

Tags: Gucci, Campaign, Alessandro Michele, Fall/Winter 2017, Aliens, Star Trek