Designs are kept simple and uncluttered to showcase their standard of manufacturing and attention to detail. Ohw?’s design process takes place in the UK, beginning each season with numerous ‘field trips’ for creative inspiration.
They collaborate with leading footwear designers to translate our pick of the latest trends and then work closely with our production team to develop these from concept into reality.
All the materials they use are of the highest quality, ranging from premium suede and nubuck to full grain leathers. Every pair comes with all leather laces, linings and socks, as well as authentic details such as hand-stitching and size markers along the cut edges of the upper materials (the traditional way that shoemakers indicate the sizes of cut pieces).
Although the designs are trend led, function is also a priority. All their shoes and boots are designed to be the ‘optimum fit’ (pretty damn comfortable) and have combination rubber/phylon soles.
Phylon is more usually found in the midsole of sports shoes, which means our footwear is exceptionally easy to wear.
"This is the reason we chose the name ohw? and why our first marketing creative features not models, but some of the people who work with us. This commitment extends to every part of our business because we want to emphasise the authenticity of our brand. For this reason, every pair of ohw? shoes is even individually hand-signed by the person in our factory doing the final quality check."
OHW shoes are available at Rustan’s Makati and Rustan’s Shangri-La Plaza.