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For Cruise 2017, Jimmy Choo’s Creative Director, Sandra Choi has concocted a powerfully potent feast of accessories designed to sate the appetites of both wearer and watcher. Rich layers of color, embellishment and decoration expressed via faultless fabrication combine to create a collection that simultaneously provokes and enchants. 

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“I was thinking about that giddy delight you see in children when they choose from a tray of sweets I wanted there to be sense a showmanship and an irresistible boldness throughout the Cruise season. Our Capsule Collection allows you to express a new level of individuality through your shoes. Choose the shoe or bag that fits your mood and pick from a tempting menu of jeweled and fur pompom treats to play with. Designing and creativity are my passions and I wanted to give our clients the chance to share this wonderful experience,” says Sandra Choi.

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As part of the Cruise line up, Jimmy Choo unveils a Capsule Collection that invites you to choose not just the shoes but the decoration too.

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There will be three variations on customization with each one offering the opportunity to personalize and instantly transform accessories with an irresistible suite of jeweled decorations crafted from Swarovski crystals.

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Floral and vintage star inspired button charms pop onto pointy toe pumps, platforms and bags; pearl, diamanté and fur pompom brooches clip on to flats and ankle strap pumps as well as sliding onto clutch clasps; a statement crystal necklace adorns the foot as an attention grabbing bijoux strap detail on the REIGN heeled satin pump.

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The main Cruise collection comprises a manna of showpiece dishes including an abstracted camo-floral pattern in blue, dark purple, yellow and lilac - a camouflage for elegantly standing out rather than anonymously blending in. With some styles, the pattern is garlanded with sinuous twists of Swarovski crystal: an extra dusting of visceral visual va-va-voom.

Atmosphere 6.jpgThe collection celebrates the reclamation of the platform. Presented as a suede and metallic nappa layer-cake of colors in a spectrum of berry shades with gold detail and blue to green hues with silver detail, the MAX (open-toed) and the MACY (round-toed) are a classic rediscovered. Choi has refined, reinvented, and then enriched to make the platform more delicious than ever before counter-balanced with a slim, tapered heel.

HITCH & CLOUD TUBE.jpgOther new delicacies within the collection include the JAZZ, a pointy pump decorated with apple and lilac camo-flower satin and punctuated with a dusting of Swarovski crystals that lends a textural dimension. DUNDEE is a block heeled round toe shoe with cage strap detail framing the leg from calf to ankle in silvery mirrored leather or black.

REIGN, ROSA AND LOCKETT MINAUDIERE - LANDSCAPE.jpgKEELY is a flirtatiously feminine open toe mule in silk satin concoctions with an oversized knotted design across the foot. GRACE is a pretty ankle-strapped ballerina flat with a grosgrain trim and ankle ties presented in a delectable variety of colors including acid yellow, anthracite and poppy. 

STILL LIFE - ACE - LANDSCAPE.jpgThe VICKY pump has a playful yet modern silhouette with a 30mm block heel and elegant almond toe that charms in camo-flower satin, glitter or suede. The MABEL is this season’s perfect party shoe featuring a modern tonal block metallic heel with delicate ankle strap fastening, cutaway sides and a refined almond toe in rose gold mirror, navy and glitter finishes.

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The CANDY clutch bag captures the playful and irresistible spirit of the collection: rendered in a confectionary palette and emblazoned with bon mots - I WANT CHOO, CHOOs ME, ONLY CHOO. The CELESTE bag with signature Jimmy Choo script clasp opening is adorned with mouth-watering multi-colored jeweled crystals.

 

  

In the Philippines, Jimmy Choo is located at Rustan’s Makati and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.

Tags: Jimmy Choo