First introduced for the Spring-Summer 2017 season, the Fall-Winter 2017 campaign represents an evolution of the acclaimed Defining Moment’s omnichannel initiative, which reflects the emotion and community-centric voice that Ermenegildo Zegna has authenticated through its brand statement.
Along with this second phase of the global campaign, the Defining Moments platform on zegna.com will feature conversations from successful individuals of different ages and cultural backgrounds, from different parts of the world.
Robert De Niro, an icon in his industry, in his needs no introduction. Benjamin Millepied, on the other hand, has spent most of his life outside the Hollywood spotlight. He is talented and multi awarded in his field. After a successful career dancing in some of the world’s most prestigious ballets, he founded the LA Dance Project and was the Director of Dance at the Paris Opera Ballet. Millepied also received international acclaim for his choreography in The Black Swan. He also had a leading role in the film, playing the Prince opposite Natalie Portman’s Swan.
These two talents, Millepied and De Niro, possess certain qualities that transcend age and heritage. Although the men represent two different generations and have varying backgrounds, both share a love for the great city of New York, have a natural elegance, and an inner strength.
Alessandro Sartori, Artistic Director for Ermenegildo Zegna, and film-maker Francesco Carrozzini were able to catch a moment to speak with De Niro and Millepied. The two performers chatted about their passions, values, and moments that are now seen as milestones in their careers.
Throughout the campaign you will gain never before seen glimpse into these men’s lives and grasp a deeper understanding of who they are. De Niro and Millepied opened up in an intimate conversation about life, artistic expression and unique defining moments.
De Niro discussed his love for a New York, saying that it is a city where freedom reigns and dreams are realized. Millepied naturally concurs. He came to New York to follow his dreams and is to this day, still struck by its rich culture and vibrant sense of opportunity. Amid an insightful interplay of ideas and experiences, De Niro and Millepied contemplate the demands of their respective trades.