Wunderwall’s loft-like space for Fictionist Studio is as inspiring as the abstract art it references
How would you design a space that encapsulates the brand of a multi-disciplinary studio that specialises in branding? With a highly collaborative relationship of course. The studio in question belongs to Fictionist Studio, a multi-disciplinary creative outfit founded and led by Joanne Chew. Chew had established the studio in 2014 and been working out of rented offices until she decided to take the plunge for a permanent studio space in Empire City Damansara.
Measuring about 990 sq ft, Chew was drawn by the unit’s high ceiling and layout which had a Soho duplex vibe. While Chew was confident about styling the space, she knew she needed technical assistance in the renovation. After seeing how interior design firm Wunderwall, approached projects with limited space like Small Shifting Space, she decided to reach out to them.
“We have admired many works by Fictionist which are infused with both cultural and abstract influences and we hit it off the first time we met, discussing everything design for hours. So when Chew approached us to work on her studio, we were all in,” recalls Sharmaine Wong, one of the trio who makes up the young design collective.
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