“Philux, 37 years ago, started as a mom and pops business in the backyard of my mother’s’ ancestral home with two skilled carpenters creating rattan furniture,”
shares Stephanie Kienle Gonzalez, Philux’s head of sales and business development and eldest daughter of Max and Zelda Kienle, founder of the furniture company. “This is very telling of how personal the business is to us and how deeply passionate we are about Filipino craftsmanship and local furniture making. We are now a growing team and our vision is for our clients to feel the same way when choosing and owning a Philux piece. That the experience is personal and that furniture can be more than just mere objects.”
This is the context by which Philux Fix, the brand’s latest campaign, was founded. Philux Fix is a furniture and photo exhibit showcasing the versatility and ingenuity of Philux’s all Filipino craftsmen through the creation of customized, high-quality furniture pieces that are distinctly its clients’.
“We selected people, most of which are friends, to collaborate with us. We asked them to choose an existing Philux piece and customize it according to their needs, taste and preference,”
says Jessica Kienle Maxwell, head designer and youngest of the Kienle sister duo. “They are a good mix of different personalities, career paths, and different tastes so it has been such a creative and exciting experience for us and for them,” she adds.
BJ Pascual designed his own piece as well as photographed all the other collaborators with their chosen furniture. BJ had photos he took on a trip to New York printed on his Fulton chairs.
Actress and artist Heart Evangelista Escudero, whose artwork on Birkin bags got everyone raving, opted to paint on her chosen Philux Polk chair and added embellishments, “it’s my first time to work on furniture so this is quite new to me and i love it!”
Erwan Heussaff, on the other hand, went for a simpler piece stating, “i’m all about understated elegance. I’m not too showy so this Embla chair is just perfect.”
The ever-vibrant Tessa Prieto Valdes says she opted for a burst of color and texture on her Mason wing back chair. “This chair is so me! I selected a few rich fabrics from Philux and everything just blended together,” Tessa adds.
For the more sentimental like new mom Bianca Gonzalez Intal, actual hand prints of her, her husband’s and baby Lucia’s were printed on her Marquis Meridienne. “It’s going to be placed in our play room. We wanted something very comfortable and immortalize how little Lucia is right now, thus the hand print. It’s a nice thing to look back to when she is older. It’s really a family piece.”
Stephanie Zubiri Crespi
The furniture pieces may be ordered for a limited quantity. #philuxfix | www.philux.ph | Showrooms: SM Megamall, Power Plant Mall, LRI Design Plaza, SM North Edsa, Shangri-La at The Fort