'Cowboy Carter' by Beyoncé (Photo: stylised from @beyonce/ Instagram)
Cover 'Cowboy Carter' by Beyoncé (Photo: stylised from @beyonce/ Instagram)

“It’s not a country album, it’s a Beyoncé album”

When Beyoncé released her latest single, Texas Hold ‘Em, in February 2024, many took to social media to discuss the singer’s apparent ‘reclaiming’ or ‘appropriation’ of the country genre (depending on which side of the coin you fall on). Some critics said the singer, mostly recognised for her pop and hip-hop hits, shouldn’t step on a genre largely tied to white-western culture, lest she appropriates its origin and tradition.

The controversial drop sparked long-winded debates about the singer’s roots and opened up questions about authenticity—who owns country music? Who owns a genre? Is Beyoncé even country to begin with?

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Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)

Much to the anticipation of her fans, Beyoncé released her eighth studio album, Cowboy Carter: Act II, on March 29. The collection, which includes 29 tracks, features country icons Willie Nelson, Dolly Parton, and Linda Martell (the first commercially successful black female artist in the genre). The album also contains tracks made with Miley Cyrus and Post Malone, among other contemporary musicians.

One of—if not the most—standout track is Beyoncé’s rendition of Dolly Parton’s iconic Jolene. With hundreds of covers in multiple languages, the song has become a tentpole for country music. Beyoncé’s cover stands out as she re-writes Dolly’s lines, empowering the persona in the song, giving her courage and reclaiming her own story. From ‘Jolene, I’m begging you, please don’t take my man’, Beyoncé transforms the line to ‘Jolene, I’m warning you don’t come for my man.’ Such is the thrust of the Cowboy Carter - Jolene rendition: transforming a woman’s desperation into her will to fight.

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Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)
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Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)

In between the tracks, Cowboy Carter also includes a few introductory announcements by Nelson, Parton, and Martell, giving the album an almost radio-like listening experience. It is also peppered with audio samples, similar to her earlier tracks (one is reminded of her 2013 release, Flawless, which included a speech by feminist writer Chimamanda Ngozi Adichie). For Cowboy Carter, Beyoncé uses a similar technique.

In track 12, SPAGHETTII, Linda Martell opens the song by reciting the following lines: “Genres are a funny little concept, aren’t they? In theory, they have a simple definition that’s easy to understand…But in practice, well, some may feel confined…” the song proceeds with a trap-rap section then ends with Beyoncé in duet with Shaboozey for a ballad-rap culmination. It’s no short of an eargasm, so to speak. Among the 29 tracks, SPAGHETTII encompasses the album’s onus: to spark a conversation on boundaries—in music, art, and creation.

For surefire hits, fans will delight in II MOST WANTED, where the singer goes head-to-head in a heartfelt ballad with Miley Cyrus. The song’s arrangement emphasises both artists’ unique voices, made even better by a long array of vocal harmonies and blending. A definite shoe-in on the charts. Another fun find in Cowboy Carter is a surprisingly cute love song featuring Post Malone titled LEVII’S JEANS. For The Beatles fans, give the Blackbird cover a listen as well. 

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Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)

In an announcement post for the album, the artist said, “[Cowboy Carter] was born out of an experience that I had years ago where I did not feel welcomed... and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.”

Hailing from Houston, Texas, the singer grew up loving and living the tenets of country music. Her artistic roots trace back to her joining talent shows as young as seven, eventually cast under an all-girl group, Girls Tyme. This would pave the way for her to enter and conquer charts with the renowned pop group Destiny’s Child. Forward to today, this album represents the artist returning to her origins and celebrating the music she grew up with, breaking boundaries about race and inclusivity. 

In its entirety, Cowboy Carter is an ode against expectations, all the while paving new ways of listening, seeing, and appreciating music. It asks us to expand the breadth of our creativities and perceptions thereof.

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Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)
Tatler Asia
Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)

It’s safe to say Beyoncé’s done it again. Since the shift with her self-titled 2013 album, the singer has defied expectations with Lemonade, Renaissance, and now Cowboy Carter: Act II. Her works are increasingly charged with poignant truisms, both political and artistic, further establishing a long-known fact that Beyoncé is truly in a league of her own.

For those who question the singer’s roots and the album’s genre, with Cowboy Carter, Beyoncé simply turns all that on its head, raising the even bigger question—what’s a genre, and who are its gatekeepers?

Tatler Asia
Cowboy Carter (Photo: @beyonce/ Instagram)
Above Cowboy Carter (Photo: @beyonce/ Instagram)

At the end of the day, as mentioned in one of the marketing plugs for Cowboy Carter, the artist is careful to remind us all: this is not a country album; this is a Beyoncé album.

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