Driven by their passion for food, these industry leaders offer the best of modern Asian cuisine
Asia’s Most Influential recognises the extraordinary leaders from Hong Kong, Malaysia, Singapore, the Philippines, Taiwan and Thailand, including the chefs, restaurateurs, artisans and F&B founders Tatler has highlighted this month. Driven by their passion for food, these food and beverage leaders are behind many innovative dining concepts, from a patisserie that combines western ideas with eastern flavours to a restaurant that plates up popular Thai street food. As founders and entrepreneurs, they also drive the growth of the F&B sector as they open restaurants, expand to more locations and experiment with new ideas. Moreover, they offer the best of Asian cuisine, preserving its traditional techniques, local ingredients and culinary heritage for everyone to enjoy.
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Atchara Burarak, founder and creative director, Iberry Group (Thailand)
Atchara Burarak began her food empire in 1999, when, together with her sibling Wiwat, she opened the first Iberry ice cream shop in Soi Sukhumvit 24. From the premium dessert shop, which now has more than 15 locations in Thailand, the former cabin attendant and model expanded to other concepts under her food and beverage company Iberry Group. Today, Burarak’s 13 brands offer a range of Thai and Asian flavours, including fish noodles and congee at Fa Pla Tahn, Hatyai fried chicken at Ros’niyom and Vietnamese fare from An Com An Ca. The founder is keen on growth, too, opening five of her restaurants at Thailand’s newly opened EmSphere mall in December 2023, as well as exploring possible locations overseas.
Read Atchara Burarak’s full profile on Asia’s Most Influential