From summer’s staple footwear, flip-flops and sandals have gone way past the beaches. But what if these were re-imagined to bring timeless elegance to the most common of all footwear, worn by two-thirds of the world’s population?

ENTER PHILIPPE STARCK

starck001.jpgBrazilian shoe brand Ipanema has partnered with the world-renowned creator, designer and architect Philippe Starck to introduce a new collection of flats, flip flops, and sandals where simple, minimalist chic meets comfort, shape and function. The Ipanema with Starck collection comes in four distinct designs and is offered in a myriad of colors. Its palette is a blend of neutral and citrus tones, including white, black, smoke, acid yellow, orange, rose, transparent yellow and transparent orange.

The simple and sleek silhouettes are infused with an imaginative quality illustrating each of the four sensibilities. Organic elegance, purity, lightness and honoring the silhouette of the human form are quintessential to the design of the collection.

“The Ipanema with Starck collection explores the territory of high elegance paired with the utmost minimalism. When you reach elegance with a few dollars or euros, this is no longer magic; it is a modern miracle,” said the award-winning designer.

The dynamic Ipanema with Starck collection celebrates the facets of the modern woman, her lifestyle and moods.

“We are truly privileged to team up with the world-renowned creator and creative genius Philippe Starck in this new collaboration,” says Cecille Loretizo, ELRO Retail Corporation marketing manager. “This partnership will certainly bring timeless, accessible yet elegant line up of footwear for the modern, sophisticated women in the country and across the globe.”

Ultimately, the collection is all about freedom of choice with wearers making their own selection from the variety of strap designs and colors.

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Sustainability is at the core of each Starck design, and so it comes as no surprise that the Ipanema with Starck collection was developed with 30 percent recycled materials and is 100 percent recyclable. It took four years to adapt the industrial process to one that is more manual and artisanal just to achieve Starck’s designs. The production process employs a proprietary plastique injection technique to guarantee product comfort and delicate quality. The handcrafted assembly of the straps to the sole allows for a perfect fit. Meanwhile, the handcrafted assembly of the straps to the sole allows for a perfect fit.

This new and intense collaboration joins an impressive bevy of Starck creations, which include famous hotels such as the Royalton and SLS; windmills; furniture and lifestyle products, and revolutionary mega-yachts.

The Ipanema with STARCK collection is the perfect balance between industrial production and artisanal savoir-faire, envisioned to enhance one’s lifestyle through innovative fashion.

Tags: Luxury, Art Of Luxury Travel, Philippe Starck, Ipanema, Cecille Loretizo, Flip Flops