Inside the Ferrari 812 Superfast (Photo: Courtesy of

The 2017 Geneva Motor Show closes its doors this weekend. We're partial to a finely tuned machine, whether horological or automotive, so we decided to have some fun choosing the perfect car/ watch pairings. We'll take a look at men's watches first, but keep an eye out for our ladies' picks next week.

Read more: 7 High Jewellery Watches That'll Make Your Jaw Drop

 Alpine A110 & Longines Conquest Classic FIS Alpine World Ski Championships St.Moritz 2017


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One of the most highly anticipated launches of this year’s Geneva Motor Show, Renault’s new Alpine A110 was quite a treat for fans of the French carmaker and its legendary Berlinette from the 1960s and 70s. 

This new two-seater sports coupé doesn’t just take the name of its ancestor; it also borrows the design, reproduced here in ultra-light aluminium bodywork. The 4-cylinder 1.8 litre rear-mounted turbo engine develops 252 horsepower and can go from 0 to 100 km/h in 4.5 seconds.

We’ve chosen to pair this Alpine with the Conquest Classic FIS Alpine World Ski Championship St Moritz 2017 chronograph by Longines. It’s not just the name that fits; what we really like is its timeless sporty style and its performance, with chronograph functions, moon phase indicator, date, day and month. 

 Ferrari 812 Superfast & Hublot Big Bang Ferrari


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We didn’t have to look far to find the perfect match for the 812 Superfast, which is celebrating its 70th birthday this year. It’s one of the latest Big Bang watches released by Hublot, which has been a partner of the Modena carmaker since 2011.

With its 6496 cc, 800 horsepower V12 engine (a record for a naturally-aspirated engine), the red racing machine demolishes 100 km/h in 2.9 seconds, and it has a top speed of 340 km/h. Over and above the pure performance, however, there is the essential Ferrari style: aggressive but refined, with that distinctively pugnacious look.

The latest Big Bang Ferrari in red and black marries aesthetic detailing with powerful functions. This 45 mm version in carbon, available in a 500-piece limited series, has a bold and techy black and red dial and matching black strap with Ferrari’s characteristic red topstitching.

DS7Crossback & Ralph Lauren Grande Date RL67 Safari


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DS chose Geneva for the big reveal of its first SUV, intended to offer an alternative to the ubiquitous German models. While the curvaceous silhouette of this urban cowboy is relatively familiar, as is what lies under the hood, the interior of the DS7Crossback is more innovative, with its giant touch screen and, over the steering wheel, an infrared camera to monitor driver fatigue.

The ruggedly handsome Ralph Lauren Grande Date RL67 Safari has an oversized 50 mm aged steel case and matt-polished anthracite dial. As its name suggests, it provides a highly readable double-window date display at 12 o’clock, along with beige Arabic numerals, SuperLuminova-coated hands and an orange running seconds hand.

Nissan Qashqai & Seiko Grand Seiko Hi-Beat 36000 GMT


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Qashqai has become synonymous with the compact crossover car, as well as being the most popular SUV in Europe. Nissan has clearly found a winning formula, which is no doubt why this year, the Qashqai has received nothing more serious than a restyling.

Aesthetically speaking, there’s a new radiator grille, a new luminous signature, a sportier steering wheel and a broader colour palette. In terms of safety features, the Japanese SUV features the new ProPilot autonomous driving system, pedestrian recognition and rear cross-traffic alert.

The Grand Seiko Hi-Beat 36000 GMT, launched late 2016, offers the precision, readability, comfort and durability we have come to expect from the brand. Its classic case houses the automatic 9S86 automatic calibre – winner of the Grand Prix d’Horlogerie de Genève in 2014 – which beats at 36,000 vph with a precision of +5 to -3 seconds per day.

Bentley Continental Supersport & HYT H1 Ghost


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We’ve saved the best till last. By its own reckoning the fastest four-seater car in the world, this ultra-sporty Bentley Continental GT coupé powers its distinguished passengers from 0 to 100 km/h in 3.5 seconds, in the utmost comfort, and can reach a top speed of 336 km/h thanks to its W12 6-litre engine with oversized 710 hp turbochargers.

Quite a performance, from this 2.75-tonne monster whose sporty but elegant lines have secured its place in the pantheon of British motoring elegance.

The imposing all-black H1 Ghost from HYT displays the mysterious power of a timepiece whose manually-wound mechanical movement measures time by means of a pump, pistons and twin bellows, nestled inside a 48.8 mm black DLC titanium case. 

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See also: 6 Luxury Watches That Are Real Works Of Art

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Tags: Ferrari, Luxury Watches, Watches, Automobile, Bentley, Ralph Lauren, Hublot, Longines, Qashqai, DS, Geneva Motor Show, HYT, World Tempus, Seiko, Alpine