Johannes__friends_3.jpgAs part of the Altiplano’s 60th anniversary celebrations, Piaget brings the timeless and effortless elegance of this watch making icon to Miami with a series of four videos starring Johannes Huebl.

Johannes__friends_2.jpgJoined by his friends, models Jislain Duval, David Miller and Ryan Krause, the photographer and men’s style icon takes in the energy and fun of this sunny destination accompanied by the new editions of the legendary watch. Released just in time for this milestone anniversary, these marvels of ultra-thin watch making revisits the purist aesthetics and distinctive design vocabulary of Altiplano with refreshing new colours and impeccable new movements.

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The mood and theme of the short films are inspired by Piaget’s new platform - Sunny Side of Life - an invitation to live life to the fullest under the warmth of the sun and enjoy a lifestyle punctuated by radiant moments.

Johannes and his companions embrace this invitation and the Miami lifestyle, whether relaxing poolside under the bright sunshine, sitting on a terrace among friends, strolling beachside or enjoying sunset cocktails on a rooftop overlooking the city. It’s this exhilarating and sophisticated atmosphere infused with bright sunshine that reflects perfectly the Piaget Society’s lifestyle.

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From dawn until dusk, the different moments of the day experienced by the young men highlight the versatility of Altiplano, a defining quality of a watch that has become such an enduring statement of elegance since 1957. With its extreme thinness, it feels like a second skin effortlessly adapting to the lifestyle of the individual who wears it. As worn by Huebl, it becomes a sophisticated companion to a blazer and linen shirt for a cocktail party or a smart complement to a long-sleeved tee for a casual poolside moment.

As a friend of Piaget, it is not the first time that Johannes Huebl has collaborated creatively with the maison. Behind the camera, the fashion photographer shot his wife Olivia Palermo for two Possession campaigns.

Throughout 2017, Piaget is celebrating 60 years since its ultra-thin icon made its debut with the release of new limited editions.

 

Piaget is exclusively available at The Silver Vault, Rustan’s Makati and City of Dreams Manila

Tags: Piaget