The Swiss heritage brand teamed up with Google and Intel on the accessory, which blends smart technology with the watchmaker's long-standing tradition of expertise. It is being marketed as the first Swiss-made Certified Connected Watch.
The watch, which is 45 mm in diameter, can be completely tailored to suit the wearer's tastes, as it is interchangeable with an Haute Horlogerie mechanical module. This offers the user a choice of materials, colors and combinations regarding the watch itself, as well as the lugs, straps and buckle.
Tech features include an Intel Atom processor Z34XX series and an Android Wear 2.0 operating system. The watch comes with Wi-Fi, GPS, and an NFC sensor for payments, in addition to customizable TAG Heuer dials and a new 'Companion' app. It is water-resistant to 50 meters, and can be synchronized with phones operating on both Android 4.3+ and iOS 8.2+ systems. The accessory is fabricated from materials including titanium, ceramic and rose gold.
The TAG Heuer Connected Modular 45 is available from $1,650 USD, or €1,600.