Bella Hadid for TAG Heuer

These days, the ever-dynamic lifestyles of modern women call for a watch that is able to keep up with the on-going demands. Inspired by this quest for balance, TAG Heuer has updated its Link Lady watch line for women who are looking for the perfect fusion of comfort and style.

With an elegant diametre of 32mm, the new Link Lady now features the signature S-shaped link bracelet that is fully integrated into the case, doing away with the horns. The bracelet still has a curved profile, ensuring an exceptionally smooth feel on the wrist, and the finish is more sophisticated. The entire contour of the S radiates a highly polished shine, while the upper surface of each link is fully brushed.

The case shape lies between round and coussin, thanks to the four subtle corners. The fixed bezel is a bold presence, with a large polished bevel and an offset ring that may be either satin-finished or set with diamonds. Meanwhile, the dial is brought to life by either a sunray finish or mother of pearl both in a variety of color options. A date window at 3 o’clock and polished faceted indices or round-cut diamonds complete the look, driven by a Quartz movement.

Guests at the launch of the new collection at Flyweight Manila marvel at the new Link Lady pieces as they prepare to go for a round in the boxing gym. The concept takes after the global ad campaign in which global ambassador Bella Hadid sports a boxing glove along with a TAG Heuer timepiece.

All photos: courtesy of TAG Heuer