A Cup Of Coffee Made Sustainably

Nespresso is making a move towards environmentally-responsible coffee production

Coffee lovers shouldn't suffer from guilt while enjoying a dose of their favourite caffeinated drink.

From farming to the harvesting of beans, Nespresso’s commitment to sustainability inevitably shows. The brand also made a conscious effort to properly manage its aluminum packaging, prompting it to launch its capsule recycling program in Switzerland in 1991, just a few years after the product was launched.

And as the brand expanded to numerous locations worldwide, their collection stations multiplied as well. With that, more than 92% of used capsules can be recycled and, by 2020, Nespresso aims to provide convenient recycling solutions to all its users.

Above Shredded aluminum are sent for recycling and upcycling. They are forwarded to a smelter to be transformed into recycled aluminum, which can then be used in the manufacture of new products—such as bicycles and automotive parts.

This year, Nespresso Philippines launched its local recycling program in partnership with organizations that share the same passion for sustainability. So how does it work? A portion of used capsules collected from Nespresso users are upcycled into decorative items by artisans at the Negrense Volunteers for Change (NVC) Foundation. The proceeds of the sold artworks provide livelihood for the local artisans, as well as funding for the organization’s social and livelihood programs.

Shredded aluminum capsules, on the other hand, are sent to a smelter, which transforms them into recycled aluminum, ready to be used for the manufacture of new products.

Above Art and Upcycled Aluminum Products Gallery.The finished pieces are sold at marketing platforms such as the ArteFino, MaArte Bazaars, and the annual Negros Trade Fair.

Above Nespresso has partnered with Victorinox, makers of the original Swiss Army Knife, to recycle used Nespresso capsules into this Limited Edition pocket knife

As coffee grounds are great fertilizers that help improve drainage, water retention, and aeration in the soil, used Nespresso coffee grounds are sent to organic farm partners like Nutriganics Farm and Saret Organic Farmville, for use as natural compost.

“In recent years, the concern about sustainability has grown stronger among Filipino coffee lovers,” said Patrick Pesengco, Novateur Coffee Concepts, Inc. Managing Director. “We are launching this program to enable our customers to be responsible consumers. But most important, we want them to know that they, too, have a crucial role to play in this effort.”

Above B2B Commercial Manager of Novateur Coffee Concepts Anica Blah, Total Quality Management Officer of Novateur Coffee Concepts Jan Hendrykson Angeles, Marketing Manager of Novateur Coffee Concepts Mia Silva, WWF Philippines National Ambassador and Sustainability Advocate Marc Nelson, Lexi Schulze, Marketing Specialist of Novateur Coffee Concepts Patricia Flores, Marketing Head of Novateur Coffee Concepts Millet Valdez and Managing Director of Novateur Coffee Concepts Patrick Pesengco

But to benefit from this feature, there has to be a recycling process in place. For it to be effective, consumer participation is essential. By simply bringing used capsules to available collection points in Metro Manila, consumers and patrons are already making a conscious effort to be more responsible stewards of the environment.

Let’s all choose to be involved and engaged in recycling because taking responsibility for the environment is in our best interest- ours and the next generation’s.

You can bring your used aluminum capsules at the following collection points: Nespresso Boutique at the Power Plant Mall, Rockwell, Nespresso Pop Up Stores at The Podium, Greenbelt (until June 2019), and One Bonifacio, BGC (starting July 2019); Rustan’s Department Stores (Makati, Shangrila, Alabang). Home pick up is available for orders made via www.nespresso.ph, while direct collection is available for business-to-business accounts.

For more information, please visit www.nespresso.ph, or call the customer service hotline at (02) 477 7870.

Topics

Nespresso Environment recycling

Tatler Asia

A Cup Of Coffee Made Sustainably