Pioneer in the blended Scotch whisky industry, Chivas Regal, introduced its latest global campaign titled as "Success is a Blend", in celebration of its founders' philosophy that reflects as well in the Filipino culture
For James and John Chivas (the founding brothers of the acclaimed Scotch brand), blended is better in life and in Scotch. Chivas Regal has recently defined success as overcoming obstacles and hardships with a positive attitude—and conquering triumphantly. Filipinos share the same outlook as they find determination and resilience as key attitudes in achieving their goals in life.
"Chivas believes that the Filipinos' unique blend of traits and circumstances make our stories of success more powerful. We want to express this extraordinary resilience across our platforms, and inspire others to continue making their own blend of success," says Tony Atayde, Head of Marketing for Pernod Ricard Philippines which distributes Chivas Regal. "And along the way, celebrate their small and big steps with this perfect combination of the world's finest malt and grain whiskies."
To bring the campaign to life, and to root it in the Filipino context, Chivas Regal Philippines introduced twins Richard and Raymond Gutierrez as its newest brand ambassadors. Scions of celebrity parents who have lived their lives under the spotlight, each of the brothers have paved their own way within and beyond the showbiz industry, and made a name for themselves in their own right.
