From the concepts LES Bagels and Borough comes Benjamin & Sons, your new go-to for bakery goodies.
This metro manila bakery wants to feed families and fuel memories. Benjamin & Sons houses LES Bagels and Borough's bestsellers, and favourite desserts all under one roof. Its founders based the concept on their personal life experiences with perfectly baked bread, sweet treats, and moist cakes that helped to create unforgettable memories and moments at home. Their goal is to bring families high-quality bread and pastries to help infuse a homey cheer and feelings of abundance.
In fact, the name Benjamin & Sons symbolises family, about a man who successfully raised four sons and built a beautiful life for him and his wife. The brand is meant to embody these principles, of a strong, happy, and welcoming home, filled with scrumptious food and positive energy. “From referring to just a singular person, it aims to become a collective representation of a standard that everyone can all aspire to” shares co-founder, Patrick Santos.
To Patrick and his family, bakery products have always been associated with building the ideal home. From his childhood and most cherished memories, food but most especially hot fresh bread, cakes and pies have always been present. Be it a simple breakfast with a toasted bagel, sandwiches for the kids' merienda, or a luscious slice of cake for dessert– to him bakeries are very much linked to a quality home. To be able to surprise a loved one or a child with a birthday cake or to have fresh cookies to snack on are small but grand gestures at the same time. It meant recognising milestones and treating your loved ones to these sweet luxuries.
“We want to actively participate in helping create a family atmosphere that people want to achieve. At the end of the day, our goal is to be a partner in home building” shares Patrick.
If you are in search for classic New York bagels - look no further. “Our bagels are possibly one of the best bagels in Manila right now. Nothing beats biting into a crunchy bagel and then hitting the soft, chewy centre. Of course, it's best to eat bagels when they are fresh out of the oven but what makes them really good as gifts is that if kept properly, they are still very good even after weeks in storage. You just have to thaw them out, toast them accordingly and you will still get that 'crunchy on the outside and soft on the inside' consistency” Patrick tells me.
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