In 2019, the East Coast’s beloved burger joint will be setting foot in the Philippines thanks to the SSI Group!
"Mabuhay, Manila! Pack the Jeepney — we're officially headed to the Philippines! We’ll be bringin’ the goods to the Pearl of the Orient in spring 2019. Let the countdown begin!" Shake Shack announced on social media early this Wednesday morning.
"Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” said Michael Kark, Vice President of Global Licensing at Shake Shack. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Those beloved juicy burgers, shroom stacks, hot dogs, crinkle-cut fries, concretes and frozen custards will be within arm’s reach, in no time! Shake Shack proudly selected the SSI Group, known for its retail expertise and culture of hospitality, as its partner in the Philippines. This launch will mark Shake Shack’s first entry into Southeast Asia.
Stores Specialists Inc. (celebrating it’s 30th anniversary this year) branched out to the F&B industry with TWG, Salad Stop, and now is making waves with Shake Shack! We cannot wait to see what else they have up their sleeves in the future.
"Given the success of Salad Stop in the Philippines and the availability of many interesting restaurant brands that have yet to open in the country, The Group is planning to selectively expand its food business through 2018 and 2019. This will allow the Group to leverage on the experience we have acquired in operating TWG, Salad Stop, Good Eats and our central kitchen. The Group’s food business will be targeted at the same market as that of our specialty store business, allowing us to utilize our expertise in identifying concepts that resonate with this market. We will also be using our ability to secure prime retail spaces in order to secure appropriate locations that are accessible to SSI’s core market" shares Anton Huang, President of Stores Specialists Inc.