The top-shelf whisky stalwart and celebrated luxury car label unveil their historical collaboration for a sustainable future.
The Macallan, a revered whisky label synonymous with craftsmanship and expertise, has formed a meaningful partnership with luxury car brand Bentley Motors–one that is set to introduce innovative, impactful solutions into our lives.
As Bentley launched their newest hybrid model, the renowned car label progressed ever closer to their goal of becoming the world’s leading sustainable luxury mobility company. This milestone was commemorated at The Macallan Estate’s awe-inspiring countryside in Speyside, Scotland - the perfect setting for Bentley and The Macallan to divulge their latest endeavour: an extended collaboration in the name of a more sustainable tomorrow.
This unique collaboration allows The Macallan and Bentley Motors to draw from their invaluable “time-earned knowledge” and engage in hard-hitting, forward-thinking discussions about sustainable solutions. Thrilled about the partnership, The Macallan’s managing director Igor Boyadijan says the brands “will generate fresh and contemporary thinking around our consumer engagement, our exceptional experiences, and ultimately our products.”
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Apart from global recognition as top luxury brands and a passion for preserving nature’s beauty, Boyadijan says “The Macallan and Bentley Motors each have a rich heritage, and shared values of mastery, craftsmanship, creativity and innovation”. These principles fuel their prosperous pursuits in the realms of single malt Scotch whisky and luxury automobiles, driving their triumphant journeys to the top of their industries.
