A Toast To 40 Years: Jewelmer Celebrates A Milestone
Home to the coveted Golden South Sea pearl and purveyor of fine joaillerie, Jewelmer has had plenty to celebrate over the last four decades. For one, the creation of a luxury local brand that has gone global; a rich history steeped in the building and protection of local communities and the environment; and, more recently, their exciting re-branding (including a fabulous new logo!), which was revealed at the gala.
The Grand Ballroom of the Shangri-La at the Fort was beautifully done up in hues of sand and blue while the guests, dressed to the nines in their finery, donned the touch of blue that the Jewelmer family requested for this special milestone.
Guests were able to explore and discover the Jewelmer world through an interactive exhibition of the revered brand’s stunning one-of-a-kind pieces as well as photographs commemorating their global milestones through the years. The much-anticipated 2019 collection was unveiled, giving attendees the thrill of a first glimpse. Everyone was encouraged to try on the stunning creations as well as observe the Jewelmer artisans sorting and stranding the perfect golden South Sea pearls.
Co-founders Manuel Cojuangco and Jacques Branellec were over the moon with the love and support on display as was evident in their heart-warming speeches. Aside from the 2019 collection unveiling, another big reveal was in the cards and Jacques Christophe Branellec proudly presented the new logo and the brand’s radiant new identity. The design of the logo—an elegant “J” framed by a golden octagon—is a sophisticated nod to the eight South Sea pearl farms established by Cojuangco and Branellec and the symbiotic synergy that flows between them.
The lovely Marion Branellec de Guzman was up next to share their brand new edgy ad campaign featuring Solenn Heussaff Bolzico, which was very well received. Soon after, Sarah Geronimo floored guests with her covers of diva classics while seasoned saxophonist, Jacques Christophe, more than impressed with his performance.
After the program, everyone moved to the dancefloor and, of course, made a beeline in between songs for the photo booth so they could go home with a souvenir of the fun evening.