A celebratory whirlwind tour of South East Asia, starting in Singapore, followed by Malaysia and Thailand, and most recently in the Philippines, IWC Schaffhausen pushed the boat out in every way to mark its 150th Anniversary and highlight its illustrious legacy in the Swiss watchmaking industry.

To kick off the Manila festivities, IWC together with its retail partner of 23 years, Lucerne, hosted a VIP cocktail party at the award-winning Italian restaurant and bar, Salvatore Cuomo. The event was hosted by Filipino-Iranian celebrity TV presenter and model Joey Mead King

IWC collectors as well as Lucerne’s most valued clients and friends were introduced to the luxury watch company’s brand new limited-edition Jubilee collection. Instantly the highlight of the eve, this commemorative collection was designed and developed as a tribute to the innovative, bold and adventurous spirit of its founder, Florentine Ariosto Jones (F.A. Jones). 

A superbly curated Italian-Japanese bill of fare and handcrafted IWC-inspired cocktails designed by Erwan Heussaff were enjoyed by all in attendance as they discovered both the technical and artistic highlights from the Jubilee collection. Particular standouts were the IWC Tribute to Pallweber Edition “150 Years;” the Portugieser Perpetual Calendar Edition “150 Years;” as well as the Portofino Hand-Wound Moon Phase Edition “150 Years.”

Delighted at the party’s success and turnout, shared a thrilled Emerson Yao, Group Managing Director of Lucerne, “IWC is now amongst the most coveted brands to own by local watch collectors and aficionados. Lucerne is proud to have IWC as one of its anchor brands and to have the opportunity to operate two IWC flagship boutiques in the country.”