Natasha Moor, founder of Natasha Moor Cosmetics, delves into her biggest challenges, life lessons and how she found her purpose in life
Natasha Moor, the founder of eponymous cosmetics brand Natasha Moor Cosmetics, never planned on a career in the beauty industry. But a few unexpected career turns have seen her grow into one of the most sought-after bridal makeup artists in Asia.
After graduating from the London College of Fashion in 2011, Hongkonger Moor moved back to the city to work in her intended industry: public relations (PR) and marketing. Working for an entertainment startup, Moor was constantly attending large-scale events in the city. “Every time I went to these events, people would come up to me and say ‘Your makeup is amazing!’” she says, crediting those experiences to her eventual decision to start a side-business doing professional makeup.
She got her first official job as a makeup artist at the age of 23, for a woman who was attending her brother’s wedding. “I was doing her makeup in the same room as the bride,” she recalls. “I remember the bride’s makeup was so bad that she fired her makeup artist on the spot and hired me. That’s when I was like ‘Okay, I need to do this.’”
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Despite being talented, Moor admits that in the early days of her career, her young age was a deterrent when it came to securing some of the biggest makeup jobs—weddings and magazine shoots. “You don’t trust a 23-year-old with your face for a wedding,” she says. “When I decided to quit my job in PR to be a makeup artist, it was so difficult because people didn’t trust [me] with their faces.”
Hundreds of makeup jobs later, Moor built her reputation to such an extent that she launched her own makeup line, Natasha Moor Cosmetics, in 2017. Stocked in Sephora, Macy’s and on her official website, the line began with lipsticks and has since grown to include products such as eyeliner, mascara, contour stick, lip oil and concealer.
For Moor, makeup is about more than just the products; it’s a way to empower people and make them feel confident and beautiful. “I remember every time I would do [a client's] makeup they were like, ‘Oh my god, I’m so beautiful!’ and would start taking selfies. When I realised that transformative power, I realised that [it’s not] just superficially applying cosmetics onto your face. It is so much more than that.”
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