The sustainable ESG rewards platform Zero2 had a launch event themed as a zero-carbon wedding for actress and model, Lin Min Chen, and is set to kickstart an ESG revolution
Tatler Gen.T was recently invited to a Hong Kong celebrity wedding with several of the city’s biggest business leaders in attendance. The bride was the popstar, actress and model Lin Min Chen, dressed in a pristine white gown specially designed by Noel Chu Atelier. The groom, curiously, was a happy pig in a superhero cape.
This ceremony was the symbolic launch event of the Zero2 app by Hong Kong engtech company Negawatt. The app is intended to support people living healthier and more sustainable lives by offering rewards for getting active. Users earn points by undertaking “missions” which can vary from using a reusable bag to undertaking a 10-kilometre walk. Points can then be spent on rewards such as nutritious food, health treatments, supplements or experiences.
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Gen.T honouree and Negawatt co-founder and CEO Arthur Lam explained the rationale behind the symbolic wedding saying, “The commitment made by our celebrity, Lin Min Chen, shows we understand that being sustainable is a lifelong journey. It’s not about paying lip service, putting on a show or doing something once or twice. To save the world and to make an impact, we need to do it for our entire lives. It’s a big commitment.”
To have a launch for such an app with a high carbon footprint would be paradoxical, which is why Lam carefully orchestrated what he believes to be Hong Kong’s, and perhaps even the world’s, first net carbon-neutral wedding. Every detail during the planning was scrutinised.
Negawatt picked Zero Carbon Park as the venue because it utilises multiple low-energy methods to run events. Guests were served food in recyclable boxes and cans of coconut and soda water, sans ice. The bride’s exquisite designer dress was crafted using low-carbon and reusable materials such as Italian satin, soft tulle, French lace and recycled paper. Even the rock placed on Lin’s finger was carefully considered.