DESIGN Philippines embarks on a journey of innovation and sustainability at Ambiente 2024
For the seventh time, DESIGN Philippines will spearhead the country’s participation in the European trade show Ambiente in Messe Frankfurt, Germany. From January 26 to 30 this year, it will show contemporary perspectives on modern lifestyle: taking on circular design, careful use of resources, rediscoveries from the archives, and innovations as key inspirations.
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The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Philippine Department of Trade and Industry (DTI), has been preparing the 40 participating brands and manufacturers through training, assistance in exporting requirements, and collaboration with consultants for product development. With a strong focus on sustainability, many of their products are of ceramics, clay, woven fibre, resin, and wood.
DESIGN Philippines spotlights Antique and Quirino to highlight crafts from different provinces. Both are known for their natural materials in creating functional home and lifestyle pieces.
Antique Province will bring 10 local textiles, looms, and home decor manufacturers to participate in the trade fair. The province worked with the Design Center of the Philippines (DCP) and DTI-Antique to develop their products initially showcased in Manila FAME 2023.
Meanwhile, Quirino features intricate fossilised flowers, bags, fashion items, furniture, and handmade decor, such as wood carvings, from their local communities. A total of 11 brands will represent the province during the international trade fair.
In Ambiente 2023, DESIGN Philippines generated USD 2.73 million in sales (around Php 152,675,250) with only 30 participating companies. For 2024, CITEM is bringing its biggest delegation of Philippine enterprises and manufacturers, aiming to reach USD 3.82 million (around Php 178,960,000) in sales during the five-day trade fair.
