First designed by Italian architect Mario Bellini in the 1970s, the B&B Italia Camaleonda sofa remains iconic to this day. We explore the inspiration behind this cult favourite
Curvy and undeniably chic—it’s none other than B&B Italia’s iconic Camaleonda sofa. The modular sofa has been making its rounds on Instagram; its playful form and striking earring-like detailing can be spotted in the interiors (and social media feeds) of the likes of Marc Jacobs, artist Daniel Arsham, as well as tastemakers Athena Calderone and Aimee Song.
Model and cookbook author Chrissy Teigen even created an unintentional viral frenzy when she sat on the Camaleonda in an Instagram post to promote her loungewear line; the sofa instantly stole the spotlight and captured the attention of viewers.
See also: 8 Stylish Modular Sofas for the Ultimate Flexibility in Your Living Room
It’s easy to see why the statement piece is having a moment. Formed out of generous polyurethane padding and perched on tapered legs, the sofa exudes a sense of cosy comfort. With the pandemic ushering everyone indoors, the inviting character beckons one to sink into it for long hours.
Plush and plump, the Camaleonda also appeals with its dynamic modular form. With a system composed of carabiners, cables, and rings, various modules can be reconfigured with ease. The versatility is a highlight factor—particularly more so in this current couch potato period brought on by the pandemic. The flexible seating system is exceptionally useful in this particular era where living rooms are constantly transformed into multifunctional spaces for work and leisure.