These are the resort and city destinations in countries such as Malaysia, Thailand, South Korea, and Australia that are experiencing a boom in the branded residences market
“The post-pandemic era offers an opportunity for branded residences to position themselves as the investment property of choice within the upper middle-class buyer segment, and we are starting to see this in the markets where we operate,” says Micah Tamthai, vice president of real estate, Minor International.
He sees a close link between this trend and the pent-up demand for travel drivers of this sector. “Adding a branded residential project to a destination helps strengthen its attractiveness as a travel and investment destination, supporting the development of the destination from an economic perspective,” explains Tamthai.
See also: Will Hotel-Branded Residences Become More Popular in Singapore?
According Victoria Garrett, head of residential, Asia-Pacific at Knight Frank, a recent survey by the real estate firm established that Asia retained its preference for urban living while the rest of the world saw an increase in the move towards more quieter suburban living. That said, there has also been a surge of second home buys among people who can afford it—especially in resort destinations in Southeast Asia.
To that end top developers have been focusing on hotel and non-hotel branded residences in prime locations in the key cities as well as resort destinations. The idea of a boutique holiday experience that comes with all modern-day conveniences, the frills of a holiday destination, the comfort of home and the security of a brand (read: no stress). This fits in place with the digital nomad as much as the high-net-worth (HNW) individual looking for a getaway home—just what the new-normal calls for.
See also: 5 Property Trends Shaping Our Search For New Homes in 2021
Here are the top five branded residences in Asia-Pacific and the standing of the destinations they are in.