Jaguar Land Rover has partnered with British band Gorillaz to recruit the next generation of world-class electronics and software engineers through the virtual band’s alternate reality app.

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The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. 

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The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past.

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Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

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The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than  4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications. 

The company has used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.

 

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