I travelled to China on a study tour in 1971 to see what was happening in the huge, isolated country better known then as “Red China.” China was in the middle of the Cultural Revolution, a radical experiment in mass movement led by the Communist leader Chairman Mao. By quirk of fate, my three-week China tour unexpectedly became an open-ended period of political exile.
To turn adversity into opportunity, I decided to study Mandarin in order to learn more about China. I did it by immersion in schools, and by working in farms and factories. Along the way, I witnessed massive changes as an exile, a farmer, a student, and as a China-watcher.
Over the years, I picked up various objects that formed my vast collection of memorabilia. Among them are reams of old calendars and advert posters that I acquired in Beijing’s bustling antique markets. These artworks, which span decades of periodic campaigns, mirror shifting tastes, and values in China’s modern history.
In the 1920s and ‘30s, advertisers used highly crafted posters and calendars to sell cigarettes, beer, and medicine. They featured beautiful Shanghai women in western-style hairstyles and fashion. These posters illustrate how Chinese cities back then were porous to foreign influence. Female movie stars endorsed new, washable, and colourfast fabrics of German invention and indigo dye. One poster advertises the Japanese Harumoto Soap Factory, apparently created for the Chinese market. The model wears a classic blunt bob and bangs, a timeless look that withstood fickle trends in the past century.
Women were portrayed in eye-catching, colourful oral apparel. These posters depicted the aspirational, chic life of wealth and overseas trade. Back in the time that predates cancer-causing research, Red Lion and Hatamen brand cigarettes were endorsed in posters that showed everyday family life with children and adults. One included a proverb to remind everyone, “In a bowl of rice or porridge, every grain comes from hard work.”
Some posters did not endorse products, but services. These portrayed nude women draped in sheer cloth, posing with a vase of flowers. Printed at the bottom of the ad was a street address—a not so subtle suggestion of the services offered. The decades that followed produced posters with a different message and tone. When Mao Zedong assumed leadership of the Communist Party in 1943, he ruled over China like an infallible god-king. He preached “class struggle” and, at the height of the Cultural Revolution, he enjoyed a personality cult. Posters extolled Mao’s omniscient leadership. One poster portrayed him as a beloved teacher surrounded by besotted peasants.