Avida Strengthens South Luzon Lead With New Batangas Project


March 29, 2017 | BY Philippine Tatler

Avida Land is launching the second phase of its 21-hectare residential development in Batangas, its seventh in the province.

With 20 projects across Batangas, Cavite and Laguna spanning 690 hectares in area, Avida has become one of the largest property developers in South Luzon.

Perspective - Streetscape.jpgAvida launched the first phase of Avida Settings Lipa in the fourth quarter last year. Avida Settings Lipa features house and lot packages of 52sqm to 82sqm ranging from PHP4.8 million to PHP7.2 million, and lots only at 125sqm for PHP1.6 million up to 300sqm for PHP4.6 million. Land value at launch was at PHP14,600 per sqm, and has risen to PHP15,800 per sqm in just three months.

Avida Settings Lipa also offers three modern-contemporary design house models. The exterior was designed to bring in more natural light and ventilation while the interior spaces were carefully planned to have more livable spaces.  As with all Avida residences, the community will feature landscaped parks and open spaces, multipurpose hall, adult and children’s swimming pools, basketball court and other sensible amenities and facilities.

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For the second phase, house and lot and lot only offerings are located adjacent to the community’s linear park and 1.4-hectare amenity area. Avida is confident the premium location of these second phase offerings will help sell out its inventory worth PHP604 million. Avida Settings Lipa sold out 70 per cent of its first phase in just one month.

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 “We encourage more buyers to consider house and lot packages. In the long run, they come out as more convenient investments than just lots. They also gain more flexibility in customizing or expanding their properties in the future with less hassle,” noted Herbert Herrero, Avida AVP for Project & Strategic Management Group.

According to Avida, most house and lot clients are growing families with discerning taste seeking living spaces that can accommodate every family member. They also require a quiet and secure community that is accessible to major points of interest.

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House and lot offerings, in particular, have a consistent demand in South Luzon. The option saves time in house planning, supervision and construction. Financing is also made more convenient as it can be done for both house and lot.

Avida, the mid-range residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates, has long been growing its South Luzon portfolio. Aside from Batangas, the developer has eight projects in Laguna, as well as five in Cavite.

“South Luzon represents the largest area contributing to Avida’s overall house and lot sales today. We see how these areas’ growth potential has driven high demand for residences. Avida is ready to fulfil this demand with our complete residential portfolio offered in South Luzon,” said Herrero.


Avida now has over 10,700 thriving households in these residential communities. Other Avida residences in Batangas are located in Batangas City, Lipa, Sto. Tomas and San Pascual.