Skip to content
search
Wellness Beauty Trends: Why Gen Z Shoppers Look To Skincare Before Makeup

Beauty Trends: Why Gen Z Shoppers Look To Skincare Before Makeup

Photo by Christin Hume on Unsplash
Photo by Christin Hume on Unsplash
By ETX Daily Up
June 02, 2021
While they regularly share makeup trends and tutorials on social media, particularly on Instagram and TikTok, for young people—aka Gen Z—makeup isn't, or is no longer, the top priority when it comes to beauty. In fact, the skincare segment now seems to be the focus of attention for this generation, reflecting a need for authenticity and naturalness.

Forget masking imperfections under layers of foundation, concealer, highlighter and the likes; these days it's all about looking for ways to keep skin in radiant health long term. While contouring techniques counted millions of followers not so long ago—especially among the young—the pandemic has come along and shaken up the beauty habits of men and women alike. These days, the watchwords of cosmetics are authentic, natural, essential, reflecting a wider desire to embrace minimalist routines.

Read alsoSkincare Secrets: Amanda Griffin Jacob Shares Her Evening Routine

Photo by Jocelyn Morales
Photo by Jocelyn Morales
Photo by Jocelyn Morales
Photo by Jocelyn Morales

As a result, Gen Z, has got more in mind than (just) makeup. In fact, young people of approximately 13 to 26 years old see skincare as the Holy Grail of beauty routines. It's now about nurturing and caring for the skin, as the notion of health takes a growing place in the world of cosmetics. In fact, more than four in 10 Gen Zers (41 per cent) polled put skincare as their top beauty category, according to a study carried out by the Sweden-based payment company Klarna, reported by Women's Wear Daily.

Photo by Content Pixie
Photo by Content Pixie
Photo by Noah Buscher on Unsplash
Photo by Christin Hume on Unsplash

After surveying 15,000 shoppers, the poll also revealed that Gen Z spends more on skincare than the previous generation, Millennials, as well as Gen X and Baby Boomers. That should give brands some serious food for thought, given how much the phenomenon has been growing in recent months, forming part of wider clean beauty and skip-care trends, shifting the focus to minimalism and the overall health of skin.

Still, according to the poll, Gen Z hasn't totally turned its back on makeup. Products of particular interest to younger shoppers include bright makeup palettes, especially for eyes. And this may seem understandable, given that the eyes are often the only visible part of the face when face masks are mandatory. But as the weather improves and the summer vacation season approaches, beauty looks could be set to take a bolder turn, ushering in bright colours and motifs of all kinds in a bid to shake off a long period of doom and gloom.

Read also: 5 Skincare Items You Need This Summer 2021

Tags

Wellness Wellness Beauty Beauty Trends Makeup

clear
keyboard_arrow_up

In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.

close