Who would have thought that a simple everyday object—made of straightforward and uncomplicated design—may provoke interesting conversations and draw out deep insights? In his latest conceptual art installation, Royal Academician Sir Michael Craig-Martin challenges our perception of everyday objects.

Bright Idea was unveiled recently, coinciding the Art Basel 2017, at The Peninsula Hong Kong and will be on display until the 31st of May. The art piece is a powder-coated steel sculpture of a four-meter tall radiant yellow lightbulb, which will appear to emerge from the fountain in the hotel's resplendent forecourt.

Craig-Martin, born in Dublin and with a degree in Fine Art at Yale University, is one of the most prominent figures of British conceptual art, both as a hugely influential artist and as an esteemed teacher at Goldsmiths College. He is known for thought-provoking artworks questioning our perception of everyday objects and triggering wider semantic associations. The artist is also known to for works such as An Oak Tree (1973), exhibited as an artist’s copy at London’s Tate Gallery, and his more recent works include paintings, printmakings, installations projections and drawings of common place objects.

Craig-Martin’s installation has been commissioned by Love Art, a partnership between the British Royal Academy of Arts and The Peninsula Hong Kong Hotel. The initiative hinges on the showing of works of art never publicly exhibited in Asia before.

Photos: Courtesy of Digital News Agency