Grammy-nominated BTS joins the telco's already prestigious roster of brand ambassadors. We gather a few guesses as to why everyone's talking about it non-stop:
In true Army fashion, a simple [yet cryptic] tweet by SMART Communications Chairman Manny V Pangilinan had everyone's hearts a-flutter and chatrooms buzzing. The brand had previously partnered with a few beloved South Korean artists like Park Seo Joon (What's Wrong With Secretary Kim?, Itaewon Class) and couple—on- and off-screen—Hyun Bin and Son Ye Jin (Crash Landing On You).
You asked for it, we’re giving it to you. Watch out for the event partnership of the year at 5PM ???
— Manny V. Pangilinan (@iamMVP) January 18, 2021
So, when MVP hinted at a new campaign, with a purple heart nonetheless, many suspected that SMART would finally have BTS join the telco family. Why is it all so exciting? We venture a few guesses below: