Gucci opens a one-of-a-kind concept store, exhibition space, and restaurant inside the Gucci Museo
With more and more fashion houses transforming themselves into well-rounded lifestyle concepts, Gucci takes its aim in bringing a complete experience for lovers of the brand with the opening of its new store, museum, and restaurant—all under one roof in Florence.
Inside the Palazzo della Mercanzia sits the Gucci Garden where visitors will find especially-designed ready-to-wear, accessories, and décor creations for sale.
There’s also the two-storey Gucci Garden Galleria with rooms featuring the House’s history, from present endeavours as well as celebrated archives, in an initiative curated by the critic Maria Luisa Frisa.