Vevo has recently revealed the complete list for the sixth edition of its DSCVR "Artists to Watch" campaign.
The program champions 20 emerging musicians that Vevo believes will break through in the coming year, with the online platform premiering two performances from one artist per day until November 29.
Past alumni of the campaign include Alessia Cara, Little Simz, SlowThai, Lewis Capaldi and Billie Eilish.
Here is a selection of four musicians on the rise to watch out in 2020:
Conan Gray
Growing up in a small town in Texas, Gray had a lot of time on his hands to think and write songs in his now-signature alternative pop style.
However, with a sold-out North American tour running through winter and a debut album on the way, the 20-year-old musician might not have so much time now.
Gray rose to prominence with his contemplative "Idle Town," which he recorded in his bedroom on a cheap mic taped to a lamp and self-produced on GarageBand.
The single, which he described as a "love song for my hometown and for my friends," amassed more than 10 million views on YouTube.
Then in 2018 the San Diego-born musician released his debut EP, "Sunset Season," under Republic Records.
Ahead of his upcoming debut album, Gray has unveiled the music video for "Maniac" that notably features "The End of the F***ing World" actress Jessica Barden.