What is 3BORO?

3BORO is a New York based brand that is focused on designing modern, comfortable, stylish active wear for the contemporary woman on the go. The brand’s ethos stems from its founder’s love for trendy and flattering cuts, luxurious compression fabrics and daring designs all of which are inspired by New York’s one of a kind energy and character.

Who is behind the brand?

Meet Sam Hiranand, Berin Bezmen and Odile Liu. These three were born worlds apart, in Turkey, the Philippines and Taiwan, but all met at Georgetown University. They all moved to New York post graduation, to pursue careers in finance, tech and marketing. As busy professionals and best friends, these talented and progressive women decided to focus on creating something that would perfectly suit their busy, active and modern lives. With diverse backgrounds, unique characters and varied careers, these three women found beauty in their differences, realizing that it was their shared passion and vision that united them both in friendship and at work.

“We took the leap to create our own line after we couldn’t find a friendly-priced stylish active wear brand using luxurious and compression fabric. We also realized the potential for athleisure to grow in popularity in Asia, where the market is still new and dominated by big brands.”

“We’re not just selling a product. Through 3BORO, our mission: is to promote inclusivity and global connectivity – we want to celebrate the solidarity of diverse individuals. Berin, Odile and I formed an unbreakable bond at university, despite our diverse backgrounds, these differences serve as the inspiration behind our mission. We started 3BORO together, internationally, across the oceans – Berin and Odile live in NYC, and I live in Philippines. One way we are promoting our mission of is through our #BOROGALS series on Instagram, a series of posts that features extraordinary women from around the world with blurbs detailing their aspirations and hobbies, a way for us to ignite global connectivity amongst our followers.” – Sam Hiranand

Where can you find 3BORO?

The brand will be launching with their first retailer on April 12 at 2 pm, Aura Athletica, Rockwell. Catch special promotions throughout that week and weekend. Get a glimpse of their first collection, inspired by the architecture of New York City. Mark your calendars!

Get to know the brand by reading on:

Why did you name it 3BORO? 

“3” stands for the three of us (founders Sam Hiranand, Berin Bezmen and Odile Liu)- we are three girls in this together. “Boro” stands for New York City, our first home after college and our brand’s source of inspiration because of the city’s vibrant energy and diversity.

What do you want people to understand about your brand? 

We’re not just saying this – our fabric and fit are really great! Our main fabric, called Boro Shape, is breathable, compression, sweat wicking, soft and very comfortable to wear throughout the day and for any activity – without the extraordinary price tag that typically comes with this type of quality. We spent two years searching for our fabric and are proud that we were able to source fabric that we are satisfied with and that our current customers have raved about.  We spoke with many experts to perfect our fabric and fit, and after six samples, two technical designers, three fabric science courses and four focus groups, we got it right.

Where is the brand going to be sold?

We did a global pre-selling campaign in November via Kickstarter - we had customers from USA, Turkey, Germany, Hong Kong, Singapore, London and Philippines. For our official launch, we'll be launching in Philippines, USA, HK and Singapore within weeks of each other. In Philippines, we’ll be launching with a shopping party at Aura Athletica on April 12th, with promos extended throughout the weekend. From then on, we’ll be permanently available at Aura Athletica in Philippines, and soon, our website as well.

Will you mainly be e-commerce? 

No. We’d like to sell through retailers in Asia as well. Our first retailer is in Philippines - Aura Athletica. In the USA, we’ll focus on e-commerce, either through our own website or other retailers’. However, this is not to say that we won’t make our website accessible to people in Asia – it will be! Our soon to launch website will be accessible not only to customers in USA, but also customers in HK and Singapore.  

Who designs the products? Where does he or she get inspiration from, for the collection?

We designed the collection ourselves. We hired a technical designer to perfect our specs but the styles are designed by us. Our first collection's inspiration is New York City’s Architecture. We’re into the idea of architecture coming into life through fashion. For example, Lexi Legging’s laser-cut holes are in the shape of Empire State building, and Maddie Bra’s webbed back straps are a reflection of Brooklyn Bridge’s suspension cords.