Louis Vuitton Launches Art Exhibition With MoMA
July 25, 2017 | BY Cheryl Chan
The French house joins forces with New York's Museum of Modern Art for a powerhouse art exhibition.
From past fashion collabs with Stephen Sprouse and Takashi Murakami, to its latest collaboration with Jeff Koons, Louis Vuitton has never been one to shy away from delving into the art world. This time round, the French luxury brand has dedicated an entire exhibition devoted to the unrivaled collection of New York’s Museum of Modern Art, bringing its legendary artistic heritage to Paris.
Organized by Fondation Louis Vuitton in Paris and the Museum of Modern Art in New York, the exhibition titled Being Modern: MoMA In Paris will showcase a collection of the most important artworks that MoMA has acquired since its founding in 1929.
A multidisciplinary selection of 200 works will occupy the whole of the Fondation’s building. The works are drawn from all six of the MoMA’s curatorial departments, reflecting the history of the institution and the choices it had made in building its collecting.
The exhibition responds to two objectives: to show a significant body of the museums's great collection in Paris, and to evoke the more fluid and interdisciplinary installations that visitors will encounter following the completion of the expansion and renovation project. It will include masterworks ranging from the birth of modern art through trends and styles such as American abstraction, pop art, minimalism and contemporary art.
Being Modern: MoMA In Paris will be showing from 11 October, 2017, tor March 5, 2018, at the Fondation Louis Vuitton in Paris.
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