Manila FAME has been the barometer of the Philippine design scene for over three decades. Now, with Pauline Suaco-Juan at its helm, it is set to both revisit its storied past and surge towards an inspired future
Held twice a year, in April and October, since 1983 by the Centre for International Trade Expositions and Missions (CITEM), Manila FAME has served a number of purposes for the Philippine design community: a springboard for launching new talents; an active gauge for up and coming trends; a prime showcase for the best local artisans; and a way of promoting small and medium businesses centred on expert craftsmanship. Small wonder, then, that it is considered one of the longest running trade events within the Asia Pacific region and is the only Filipino event of its kind recognised by the Unione des Foires Internationale (UFI), the global association for the events industry.
However, with the growing number of similar trade expositions throughout the region over the past decade, coupled with the way other countries have been copying the designs of Filipino designers and selling cheap knock-offs on the global market, Manila FAME’s lustre has waned somewhat. Yet, it remains one of the biggest events for the design sector and is still seen as a way of presenting well-crafted local products to the world.
2019 marks a big year for Manila FAME: aside from the celebration of its 35th anniversary, the year has also brought in its 69th run in April, and people are looking forward to its 70th in October.
For CITEM Executive Director Pauline Suaco-Juan, it is high time to breathe new life into the event with fresh ideas, new faces, and a different perspective.
“I came in because, in a way, I grew up with Manila FAME—primarily as a journalist who has covered it since the early ‘90s,” she recalls. “I felt like I saw its progress: how it’s grown, and how it has waned. I felt that, given my exposure to the industry and to the creatives I know, I really wanted to bring in the people whom I’ve worked with into the ecosystem.”
This can be seen as a timely intervention on her part. For many people in the design and handicrafts industry, one of the key issues regarding fame has been the apparent lack of fresh talents showcased in the trade shows. While Manila FAME has presented the talents of such renowned designers as Kenneth Cobonpue, Budji Layug, and Tes Pasola, rising stars have been few and far between. This is something that Suaco-Juan has been working to change.
“It’s what I set out to do: to infuse Manila FAME with new blood, with up and coming talents,” she says. “I felt that it would help everybody if we brought in a fresh perspective: a new spirit, so to speak."