Having slowly built their mark in the industry, this Milan-grown brand prides in creating pieces that weren’t meant to stand out but instead blend in. Each furniture is made to complete a room, each exuding true Milanese elegance.

Marking their 7th decade in the industry, Minotti has flown all over the globe, visiting their international flagship concept stores.

The celebrations began in September, in Beirut, one of the most dynamic hubs in all of the Middle East. Receiving guests were Christelle and Roland Martinos, owners of the store, along with the Minotti family and architect and designer Rodolfo Dordoni. The festivities then continued in Zurich, Switzerland, one of the company’s most well-established European markets.

The journey into the world of Minotti then debuted in Belgium, in the sophisticated Balo Design Boutique concept store in Mol, outside Antwerp. 

In October, the 70th anniversary celebrations arrived in Los Angeles, home of the first American flagship store. The famous mansion, located on the hills of Beverly Hills, and recently donated to the Los Angeles County Museum of Art, was the perfect venue in which to offer guests the experience of a unique architectural gem along with some icons from the Minotti collection.

Two weeks later, #Minotti70 landed in Tokyo with a traveling event that embraced the company’s three flagship stores in the capital. Tri-Angle, Court and Aoyama, opened in partnership with the Sukeno family, are all located in the most upscale and developing part of the city. The next appointment is in Shanghai, for the third edition of the Salone del Mobile Milano Shanghai that will take place on November 22nd - 24th.