What drove you to develop your own micro-apartment business here in the Philippines?
The number one influence is probably the nine years I spent working in New York City. My first job paid minimum wage and therefore I lived in a minimum wage apartment. As my career progressed, I was able to slowly upgrade my living spaces. It was a fantastic feeling being able to finally afford my own apartment, despite it being in a 100 year old building in Harlem, 150 blocks from where I worked. I ended up living in seven apartments in NYC and well over 20 across the world. I guess I can say that my natural perspective is that of a career tenant. I know what we want.
The second influence would be my exposure to entrepreneurship and the real estate sector. I take a math-first approach to all businesses, and once I confirmed my inputs, it was full speed ahead.
How has the response been since you’ve opened?
Our first building has been operating for over 2 years. It's not uncommon to find the building fully occupied. We haven't been aggressive marketing our buildings, and instead choose to allocate our spending on the product itself. From there, the building should market itself. The feedback has been great and we enjoy high occupancy rates across all of our properties. But, I tend to focus on where we can improve so if a tenant is not happy, I feel for them! We are constantly trying to improve our product to make our tenants as happy as possible. When something's not right, I feel for them!