Unveiled via interactive video stories, Poltrona Frau's new "Take Your Time" collection brings sight, smell, and touch to the forefront of how we enjoy spaces at home
Our home is our haven, our safe space from all the chaos of the outside world. This is why investing in quality furniture isn't just an exercise in aesthetics, but also one that helps us attune ourselves to our lifestyle. For Poltrona Frau, furniture and interior design must be as well-thought-out as possible to ensure that each family member or person can get the best experience out of their space and way of life.
In this new collection, Poltrona Frau has zeroed in on slow, leisurely living. Everything in the "Take Your Time" collection is about taking the time to fully appreciate the senses and what they have to tell us. This comes as no surprise, especially for a brand that always curates and creates things well-thought-out. In the words of CEO Nicola Corpulis himself, Poltrona Frau is a world full of "moments that aren't rushed, that we should savour with all our senses."
For this collection, the Italian brand has teamed up with various designers to create comfortable yet luxurious items that are pleasurable to the sight, smell, and touch. Much more exciting is each individual item's versatility, which as can be seen from the interactive video stories, are easily adaptable to any lifestyle or family.
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The first story we are introduced to is called "A Perfect Night". The video shows the lifestyle of a young woman living alone; and because the video is interactive, viewers can see what Poltrona Frau furniture can offer its protagonist on a perfect night, whether that entails an evening spent at home with friends, or a quiet evening where one chooses to turn in early. The video itself features a variety of items from the new collection, including the comfortable Lola Darling Bed by Roberto Lazzeroni and the Japanese-inspired Iren Home Desk by Kensaku Oshiro.