Recycle Your Blues!


June 23, 2017 | BY Philippine Tatler

Gap launches its newest community-driven denim initiative


Gap introduces Recycle Your Blues, a denim drive campaign that invites everyone to donate any old pair of denim jeans at their nearest Gap store. Upon donation, participants receive a 40 per cent off voucher for their next denim purchase. The campaign will launch on June 20, 2017 and run through August 31, 2017.


Shaping the world one denim at a time 355308001 Straight Stretch       Jean.jpg

Gap believes that one pair of denim jeans can do a world of good to someone in need. All donations to Recycle Your Blues will benefit Hands On Manila, a volunteering organization committed to empowering individuals to act as citizens and realize their ability to contribute to the community.


Elevated American Style

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Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes. From fashionably distressed to slim to classic fit, Gap jeans are available across many fits, styles, washes and sizes. 


About Hands On Manila

Hands On Manila, introduced and developed by the Hands On Network, was established in August 2001 as the pioneering Hands On Network affiliate in the Asia Pacific Region. Founded in 1992, the Hands on Network is an innovative alliance of volunteer organizations and has successfully implemented their method in various American cities. Their flexibility model for volunteer service allows its members to incorporate volunteering into their day-to-day schedules. 


In the Philippines, Gap is available in Central Square at Bonifacio High Street, Shangri-La Plaza, Estancia at Capitol Commons, Glorietta, Robinson’s Magnolia, SM Megamall, SM Mall of Asia, Ayala Cebu and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and visit

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