“The Ferrari is a dream – people dream of owning this special vehicle and for most people, it will remain a dream apart from those lucky view.” True to Enzo Ferrari’s quote, the brand has maintained its exclusivity and top of the line quality surviving economic slides and transcending generational paradigm shifts on consumer behaviour. However, the brand continues the legacy of bringing Ferrari into the dreams of men and women through cinematic marvel--exhibited in various films throughout history.

To commemorate the legacy of Enzo Ferrari on his birthday last February 18, a new exhibition opened at Museo Enzo Ferrari in Modena aptly named “Red Carpet” featuring the iconic Ferrari models featured on the big screen and on television. Amongst those featured include the 308 GTS from Magnum P.I., the Testarossa from Miami Vice, the 512S from Le Mans, and the 375 America from Boy on a Dolphin. The collection also took it a step further featuring the F430 Schumacher voiced in the cartoon film, Cars.

The exhibit will run until the February of next year. Museo Enzo Ferrari is located at Via Paolo Ferrari, 85-41121, Modena, Italy. For more information about the exhibit or the museum, you may visit http://museomodena.ferrari.com/.