Ride Beyond Performance at MIAS 2017
March 31, 2017 | BY Philippine Tatler
The biggest auto event of the year, Manila International Auto Show caused quite a stir in the automotive community as it launched yesterday
Bound to deliver another groundbreaking presentation, the 13th MIAS will run until April 2, 2017, from 10am to 10pm at the combined venues of World Trade Center Metro Manila and the Philippine Trade Training Center, with an unbelievable display of the season’s hottest automotive innovations and a profusion of exciting event highlights.
To officially open its doors, a ribbon-cutting ceremony was held at the venue lobby of World Trade Center. Hosted by James Deakin, in attendance during the momentous affair were MMDA Chairman Tomas Orbos and AAP President Gus Lagman along with key officers of event organizer, Worldbex Services International, including Joseph L. Ang, Levi S. Ang, Archt. Francisco Flameño, Jr., Jill Aithnie Ang, Rene Ramos, Tessie Roque, and MIAS co-organizers Alvin Uy and Jason Ang.
Last year’s widely successful MIAS has set the bar high with over the top presentations – amassing over 110,000 visitors. But attendees of this year’s show are in for a far more ambitious and unforgettable experience as MIAS 2017 occupies a five-indoor structure event hall – ultimately covering over 34,000 sqm of exhibition space.
Envisioning to drive the automotive scene “Beyond Performance”, MIAS 2017 turns the spotlight on automotive brands, companies, and products that showcase innovations that not only bear high-performance capabilities but also, qualities of safety, efficiency, reliability, and practicality.
In line with this year’s theme, MIAS 2017 boasts of state-of-the-art car brands that all take pride in features and key characteristics that truly go “Beyond Performance” Among the new models to be launched at this year’s show are the Challenger SRT Hellcat by Dodge, Gratour Midi Truck by Foton, Civic Type R by Honda, Genesis G90 and Creta by Hyundai, Moparized Wrangler (80th anniversary MOPAR) by Jeep, MX-5 RF, CX-5, and CX-9 by Mazda, Impreza by Subaru, Tiguan by VW, and Spark by Chevrolet.
Apart from captivating car launches, MIAS 2017 hosts a heady line-up of pocket activities and event highlights. From heart-stopping stunt performances by the world’s best precision driver, Russ Swift and off-road test drives with simulated 4x4 obstacle courses to world-class customized tuner cars and remarkable collectible vintage and classic cars, OEM and performance parts suppliers will also showcase their latest offerings in the aftermarket area located at the East Wing Annex building of the World Trade Center.
In today’s fast-paced world, performance has been a strong selling point for the automotive brands, but beyond performance, automotive brands and companies must all strive to deliver all-inclusive automotive innovations. As the largest premiere, annual motoring event in the country, this year’s MIAS inspires the automotive scene to drive “Beyond Performance” as it curates the best of the best in automotive technology and aftermarket products & services all under one massive venue!
You can still take part in all the motoring action at MIAS 2017 until April 2, 2017, from 10 am to 10pm at the World Trade Center, Pasay City, Metro Manila and the Philippine Trade Training Center. The event is for the benefit of ABS CBN Lingkod Kapamilya Foundation Inc. For more information, follow www.facebook.com/ manilainternationalautoshow and @mias.ph #MIAS on Instagram.
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