Learn more about Rolls Royce’s permanent bespoke family of motor cars designed for a sophisticated generation of super-luxury consumers.
Rolls-Royce Motor Cars launched Black Badge in Geneva Motor Show in March 2016. These Black Badge premium bespoke designs are highly dynamic and have responded a niche market’s need to stay away from traditional codes of luxury.
Rolls Royce’s alter ego is codified by the mathematical symbol placed discreetly within the motor car’s interior. This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for Black Badge to reflect its own unrelenting pursuit of power.
Today, Rolls Royce adds to the family with the introduction of Black Badge Cullinan.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms.” - Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.