Earlier this week, Project Prism was launched in Seoul; the home appliance line is designed for those interested in customization, and in particular millennials who, according to Samsung Electronics, "value personal tastes and experiences foremost." The first product of the line, the Bespoke refrigerator, lets owners design their fridge based on eight different sizes, nine different colors, and three different textures.

President and CEO of Samsung's Consumer Electronics Division Hyun Suk Kim was noted saying, "Project Prism's philosophy is that only when truly reflecting a customer's lifestyle can a home appliance fit seamlessly into their lives -- and Bespoke marks the start of this process."

Depending on a customer's needs, spaces, and personal tastes, they could opt for a silver, 1-door, 24-inch fridge or select a collection of freezers, refrigerators, and kimchi refrigerators all in coral for their bright, chef-style kitchen.

The Prism line and the Bespoke fridge are currently only available in South Korea.